Serling’s episode aired on January 15, 1963, and, as was the show’s custom, he also played himself. In the fictionalized universe of the series, Benny hires Serling to help his struggling writers smarten up their material. Though Serling acknowledges he has little experience with comedy (before “The Twilight Zone,” he was probably best known as the Emmy-winning writer of “Requiem for a Heavyweight”), he’s excited to collaborate with Benny’s two-man staff.
This does not go well.
After repeated clashes with Benny’s writers, Serling gives up, citing his desire to tell stories with deeply considered characterizations and thought-provoking themes. Benny takes issue with Serling’s dismissive opinion of his style of comedy and fires back that “The Twilight Zone” can’t possibly tell stories of significance because the Twilight Zone does not actually exist. And you can probably guess what happens next.
After quarreling with Serling, Benny decides to take a leisurely walk home. On the way there, he gets lost in a thick fog and finds himself in an area of town he doesn’t recognize. Eventually, he encounters a road sign which tells him exactly where he is. It reads: “Welcome to Twilight Zone, Population: Unlimited.” Below this is an arrow pointing left to “Subconscious 27 Mi,” and one pointing right to “Reality 35 Mi.”
This is when matters take a distressingly surreal turn.